About Studer Education & Beyond Campus Innovations

Studer Education (founded in 2010) partners with over 200 districts across 29 states, serving 1.5 million students. Our mission is to hardwire excellence by building strong leaders, structures, and systems in K-12 education. Our former superintendents coach current leaders, and our partners average an 87% employee retention rate.

Beyond Campus Innovations (BCI) extends this impact into higher education and corporate sectors, offering innovative professional development, leadership coaching, and digital learning solutions. Together, Studer Education and BCI help educational organizations create thriving cultures, retain great employees, and achieve measurable results.

Role Overview

The Strategic Engagement Manager (SEM) is a hybrid strategic support and growth role responsible for strengthening our superintendent engagement, expanding the top of the funnel, supporting proposal and RFP development, and ensuring high-quality messaging and systems across the Growth Team. The Strategic Engagement Manager provides the connective tissue that links superintendent engagement, event strategy, messaging, proposals, and growth execution. This role enables the Manager of Partner Development and BDR to operate at a higher level, increases superintendent demand, strengthens proposal quality, and creates the operational consistency needed for sustainable growth.

This is a highly collaborative role that works closely with the Senior Vice President, the Manager of Partner Development, the Business Development Representative, the Events Manager, and other members of the Growth team. 

This position is ideal for someone who writes exceptionally well, understands K–12 leadership dynamics, enjoys building processes and messaging, and thrives in a fast-paced, service-oriented environment.

Key Responsibilities

Superintendent Engagement & Outreach:

• Develop messaging, outreach templates, and campaigns that resonate with superintendents and district leaders.
• Support pre- and post-event engagement for superintendent associations and regional meetings.
• Build warm outreach materials that reflect Studer Education’s brand, values, and approach.

Growth Campaigns, Lead Development Enablement:

• Create outbound email sequences, lists, and engagement campaigns to support the BDR and Manager of Partner Development.
• Monitor engagement metrics and recommend improvements to messaging and sequence structure.
• Support the BDR in generating qualified meetings through training, scripts, and outreach strategies.

Proposal & RFP Development:

• Draft and assemble proposals, RFP responses, letters of interest, and executive summaries.
• Consolidate input from Coaches, Partner Success, Operations, and the Growth Team into high-quality submissions.
• Maintain a proposals library with updated language, case studies, and templates. Prepare slide decks, talking points, and district briefs for finalist presentations.

Research, Insights, & Renewal Support:

• Support the SVP by providing strategic preparation for renewal conversations by: 
• District and state association intelligence (goals, budgets, superintendent history, strategic planning)
• Analysis of district and market trends, partner contracts, coach communications, survey results, and other data to research and draft briefs prior to renewal meetings
• Ask qualifying questions to uncover district challenges around employee retention, culture, and leadership development.
• Confirm fit for Studer Education and schedule discovery calls with the Manager of Partner Development.

Sales Operations and Systems Support:

• Ensure accurate tagging, routing, and segmentation of leads in HubSpot.
• Maintain dashboards for outreach activity, meeting volume, and sequence effectiveness.
• Partner with the Manager of Partner Development and BDR to ensure pipeline records are accurate, complete, and up to date.
• Support operational excellence to increase efficiency across the GTM team.

Required Skills & Qualifications

• Experience: 3–6+ years in K–12 education, marketing/communications, demand generation, proposals/RFPs, sales enablement, or related roles.
• Strong understanding of school district leadership, superintendent communication styles, and education terminology.
• Exceptional writing and editing skills with a superintendent-appropriate tone.
• Experience creating campaigns, messaging, or strategic communications.
• Strong project management skills with ability to manage multiple timelines.
• Experience with CRM or marketing automation tools (HubSpot preferred).
• Experience responding to RFPs or preparing proposals for government or education sectors.
• Experience engaging with superintendent associations or state-level organizations. 
• Experience supporting sales teams in professional services, consulting, or EdTech.
• Willingness and ability to travel occasionally 

Compensation: Base Salary $90,000; OTE $120,000

Reports to: SVP of Partner Solutions

JOB CODE: 1000017